Willoughby Road, London
House prices, sold prices and local information for NW3 1SA, NW3 1RU, NW3 1RT.
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At a glance
31 property sales on Willoughby Road, London have been recorded by HM Land Registry since 2016. In the last 12 months 3 homes sold here for an average of £1,640,000. Most sales here are flat homes, which have sold for an average of £1,072,708. Average sale prices fell from £3,126,333 in 2016 to £1,685,000 in 2026 (-46%), though averages on a single street can swing with the mix of homes sold. That is 117% above the London average of £755,818 over the same period. 4 homes here have sold more than once since 2016; 3 of them sold for more the second time. By property type, sales here have been 58% flat, 29% terraced, 6% detached. Recorded sale prices on Willoughby Road range from £350,000 to £6,700,000. 48% of homes sold here were freehold and 52% leasehold.
House prices on Willoughby Road compared
Average sale price over the last 12 months. See all NW3 house prices.
Average sale price by year
Tenure: 48% freehold and 52% leasehold across 33 recorded sales. Lease extension calculator.
Prices by property type
| Type | Sales | Average price | Last sold |
|---|---|---|---|
| Flat | 18 | £1,072,708 | 31 Jul 2026 |
| Terraced | 9 | £2,862,000 | 27 Mar 2026 |
| Detached | 2 | £5,800,000 | 25 Oct 2024 |
| Semi-detached | 2 | £3,100,000 | 16 Apr 2021 |
Sold prices on Willoughby Road
| Address | Date | Price | Type | Tenure |
|---|---|---|---|---|
| 7A, Willoughby Road NW3 1RP | 31 Jul 2026 | £620,000 | Flat | Leasehold |
| 33, Willoughby Road NW3 1RT | 27 Mar 2026 | £2,750,000 | Terraced | Freehold |
| Flat A, 8, Willoughby Road NW3 1SA | 19 Nov 2025 | £1,550,000 | Flat | Leasehold |
| Garden Flat, 50, Willoughby Road NW3 1RU | 30 Sep 2025 | £2,750,000 | Flat | Leasehold |
| 50, Willoughby Road NW3 1RU | 30 Sep 2025 | £2,750,000 | Flat | Freehold |
| 18A, Willoughby Road NW3 1SA | 6 Mar 2025 | £2,350,000 | Flat | Leasehold |
| 44, Willoughby Road NW3 1RU | 25 Oct 2024 | £4,900,000 | Detached | Freehold |
| 14A, Willoughby Road NW3 1SA | 1 Oct 2024 | £975,000 | Flat | Leasehold |
| 28, Willoughby Road NW3 1SA | 2 Sep 2024 | £3,494,000 | Terraced | Freehold |
| Upper Ground Floor Flat, 22, Willoughby Road NW3 1SA | 17 Jun 2024 | £650,000 | Flat | Leasehold |
| 20A, Willoughby Road NW3 1SA | 24 May 2024 | £760,000 | Flat | Leasehold |
| 20, Willoughby Road NW3 1SA | 19 Apr 2024 | £2,625,000 | Other | Freehold |
| Ground Floor Flat, 42, Willoughby Road NW3 1RU | 3 Mar 2023 | £1,350,000 | Flat | Leasehold |
| 7A, Willoughby Road NW3 1RP | 14 Nov 2022 | £663,740 | Flat | Leasehold |
| 2A, Willoughby Road NW3 1SA | 15 Jul 2022 | £3,100,000 | Terraced | Freehold |
| 2, Willoughby House, 1, Willoughby Road NW3 1RP | 15 Jul 2022 | £4,400,000 | Terraced | Freehold |
| Flat 2, 14, Willoughby Road NW3 1SA | 18 Feb 2022 | £350,000 | Flat | Leasehold |
| 6D, Willoughby Road NW3 1SA | 21 Dec 2021 | £512,000 | Flat | Leasehold |
| Flat 2, 17, Willoughby Road NW3 1RT | 28 Sep 2021 | £900,000 | Flat | Leasehold |
| Flat 1, 30, Willoughby Road NW3 1RU | 23 Jun 2021 | £490,000 | Flat | Leasehold |
| 32, Willoughby Road NW3 1RU | 16 Apr 2021 | £2,550,000 | Semi-detached | Freehold |
| 33, Willoughby Road NW3 1RT | 25 Mar 2021 | £1,660,000 | Terraced | Freehold |
| Flat 4, 17, Willoughby Road NW3 1RT | 23 Oct 2020 | £830,000 | Flat | Leasehold |
| 26, Willoughby Road NW3 1SA | 14 Sep 2020 | £4,815,000 | Terraced | Freehold |
| 27, Willoughby Road NW3 1RT | 3 Apr 2020 | £3,650,000 | Semi-detached | Freehold |
| 6C, Willoughby Road NW3 1SA | 27 Sep 2019 | £523,000 | Flat | Leasehold |
| 25, Willoughby Road NW3 1RT | 18 Mar 2019 | £3,300,000 | Terraced | Freehold |
| Flat 1, 9, Willoughby Road NW3 1RT | 25 Sep 2017 | £535,000 | Flat | Leasehold |
| 46, Willoughby Road NW3 1RU | 12 Apr 2017 | £3,500,000 | Terraced | Freehold |
| 33, Willoughby Road NW3 1RT | 4 Apr 2017 | £1,625,000 | Terraced | Freehold |
| 34, Willoughby Road NW3 1RU | 2 Sep 2016 | £6,700,000 | Detached | Freehold |
| Garden Flat, 50, Willoughby Road NW3 1RU | 19 Jul 2016 | £750,000 | Flat | Leasehold |
| 28, Willoughby Road NW3 1SA | 12 May 2016 | £1,929,000 | Terraced | Freehold |
Sale prices are as recorded by HM Land Registry. Some sales (for example repossessions and company purchases) are listed but left out of the averages.
Sale history: homes sold more than once
| Address | Sales | Change |
|---|---|---|
| 7A, Willoughby Road | £663,740 (Nov 2022) → £620,000 (Jul 2026) | -7% over 4 yrs |
| 33, Willoughby Road | £1,625,000 (Apr 2017) → £1,660,000 (Mar 2021) → £2,750,000 (Mar 2026) | +69% over 9 yrs |
| Garden Flat, 50, Willoughby Road | £750,000 (Jul 2016) → £2,750,000 (Sep 2025) | +267% over 9 yrs |
| 28, Willoughby Road | £1,929,000 (May 2016) → £3,494,000 (Sep 2024) | +81% over 8 yrs |
Buying on Willoughby Road?
Crime and flood risk near Willoughby Road
Crime
650 crimes were reported within about a mile of Willoughby Road in August 2026.
Crime level compared with the rest of England (10 = lowest crime):
Lower crime than about 50% of neighbourhoods in England, based on recorded crime rates (English Indices of Deprivation 2025).
| Anti-social behaviour | 163 |
| Violence & sexual offences | 135 |
| Shoplifting | 73 |
| Other theft | 68 |
| Vehicle crime | 61 |
| Public order | 46 |
Source: data.police.uk. Locations are approximate and cover the surrounding area, not just this street.
Flood risk
Willoughby Road is in or near 1 Environment Agency flood area:
- Silk Stream and the Deans, Edgware, Dollis, Mutton, Wembley and Wealdstone Brooks Flood alert area
Flood warning areas cover places at risk from rivers and the sea. Surface water risk isn't included. Check the long-term flood risk for a postcode on GOV.UK.
Schools near Willoughby Road
| School | Type | Ages | Ofsted | Distance |
|---|---|---|---|---|
| The Academy School 91 pupils | Other independent school | 6–14 | Report | 0.1 mi |
| Alleyns Hampstead Senior School 365 pupils | Other independent school | 11–18 | Report | 0.1 mi |
| New End Primary School 295 pupils | Primary | 3–11 | Good Report | 0.2 mi |
| Fitzjohn's Primary School 228 pupils | Primary | 3–11 | Report | 0.2 mi |
| St Anthony's School for Boys 256 pupils | Other independent school Catholic | 2–13 | Report | 0.2 mi |
| Hampstead Parochial Church of England Primary School 208 pupils | Primary Church of England | 4–11 | Good Report | 0.2 mi |
| LSI Independent College 36 pupils | Other independent school | 15–19 | Report | 0.2 mi |
| Christ Church Primary School, Hampstead 194 pupils | Primary Church of England | 4–11 | Outstanding Report | 0.3 mi |
Source: Department for Education (Get Information about Schools) and Ofsted. Grades are from each school's last graded inspection; newer inspections use report cards without a single overall grade, so check the full report. Distances are straight-line. Check catchment areas with the local council.
Getting around, shops and health
Train, tram & metro stations
- Hampstead Heath station 0.4 mi · 7 min walk
- Finchley Road & Frognal station 0.6 mi · 11 min walk
- West Hampstead Thameslink station 0.9 mi · 18 min walk
- Hampstead Underground Station 0.2 mi · 4 min walk
- Belsize Park Underground Station 0.6 mi · 11 min walk
Nearest bus stops
- Pilgrim's Lane (Stop S) 2 min walk
- Pilgrim's Lane (Stop A, ROSSLYN HILL) 2 min walk
- Hampstead Station / Hampstead High St (Stop R, HAMPSTEAD HIGH STREET) 2 min walk
- Hampstead Station (Stop B, HAMPSTEAD HIGH STREET) 3 min walk
GP surgeries
- Keats Group Practice
1B Downshire Hill, London · 0.1 mi - Park End Surgery
3 Park End, London · 0.4 mi - Hampstead Group Practice
75 Fleet Road, London · 0.5 mi - Gray's Inn Medical Group Hampstead
5 Daleham Gardens, London · 0.6 mi
Supermarkets
- Planet Organic Planet Organic Hampstead · 0.0 mi
- Sainsburys Local Sainsburys Hampstead High Street Local · 0.2 mi
- Tesco Express Tesco Heath St Express · 0.2 mi
- Marks and Spencer Hospital M&S Royal Free Hospital · 0.4 mi
Pharmacies
- Keats Pharmacy · 0.1 mi
- Boots · 0.2 mi
- Ritz Pharmacy · 0.2 mi
Dentists
- The Practice On The Hill · 0.1 mi
- Heath Street Dental · 0.3 mi
- Dental Practice · 0.3 mi
Sources: Department for Transport (NaPTAN), NHS England organisation data, and GEOLYTIX Retail Points (open data). Walking times are estimates from straight-line distance.
Area profile
Deprivation
This neighbourhood is in decile 9 of 10 on the English Indices of Deprivation 2025, where 1 is the most deprived 10% of areas in England and 10 the least deprived.
| Income | 10 of 10 |
| Employment | 10 of 10 |
| Education and skills | 10 of 10 |
| Health and disability | 10 of 10 |
| Crime | 6 of 10 |
| Access to housing and services | 10 of 10 |
| Living environment | 1 of 10 |
Each domain ranked in deciles across England (10 = least deprived).
Homes
| Here | Eng & Wales | |
|---|---|---|
| Owned | 57.0% | 62.5% |
| Private rented | 37.2% | 20.3% |
| Social rented | 5.8% | 17.1% |
| Households | 565 |
People
| Here | Eng & Wales | |
|---|---|---|
| Under 15 | 19.0% | 17.4% |
| Aged 15–64 | 61.8% | 64.1% |
| Aged 65+ | 19.2% | 18.6% |
| Residents | 1,272 |
Broadband
| Here | UK | |
|---|---|---|
| Superfast (30Mbit+) | 100% | 95% |
| Ultrafast (300Mbit+) | 100% | 80% |
| Gigabit-capable | 100% | 80% |
Share of homes on this street's postcodes that can get each speed. UK figure is the average across all postcodes. Source: Ofcom Connected Nations.
Mobile signal
| Here | Eng & Wales | |
|---|---|---|
| 4G indoors, all 4 networks | 100% | 89% |
| 4G indoors, at least 1 network | 100% | 100% |
| 4G outdoors, all 4 networks | 100% | 99% |
| Calls indoors, all 4 networks | 100% | 92% |
Share of homes across Camden with good coverage (Jul 2025). Signal varies street by street; check your exact address on Ofcom's checker. Source: Ofcom Connected Nations.
Neighbourhood figures cover the surrounding Lower Layer Super Output Area (about 1,500 residents). Sources: Census 2021 (ONS) and the English Indices of Deprivation 2025.
Energy ratings and home sizes on Willoughby Road
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Who lives around Willoughby Road
Ethnic group
| Here | Camden | |
|---|---|---|
| White | 80.1% | 59.5% |
| Asian, Asian British or Asian Welsh | 10.5% | 18.1% |
| Mixed or Multiple ethnic groups | 5.5% | 6.6% |
| Other ethnic group | 3.1% | 6.8% |
| Black, Black British, Black Welsh, Caribbean or African | 0.8% | 9% |
Religion
| Here | Camden | |
|---|---|---|
| No religion | 38.3% | 34.6% |
| Christian | 31.6% | 31.4% |
| Jewish | 12% | 4.8% |
| Not answered | 11.8% | 8.9% |
| Hindu | 2% | 1.9% |
| Muslim | 1.7% | 16.1% |
| Buddhist | 1.4% | 1.1% |
| Other religion | 0.7% | 0.9% |
Country of birth
| Here | Camden | |
|---|---|---|
| Born in the UK | 55.5% | 54.5% |
| Born outside the UK | 44.5% | 45.5% |
Highest qualification
| Here | Camden | |
|---|---|---|
| Level 4 qualifications and above | 77.2% | 57.3% |
| Level 3 qualifications | 8% | 14.1% |
| Level 2 qualifications | 5.4% | 7.2% |
| No qualifications | 4.3% | 11.8% |
| Level 1 and entry level qualifications | 2.6% | 5.1% |
| Other qualifications | 1.6% | 2.6% |
| Apprenticeship | 1% | 1.9% |
General health
| Here | Camden | |
|---|---|---|
| Very good health | 67.1% | 55.5% |
| Good health | 23.5% | 29.3% |
| Fair health | 6.8% | 10% |
| Bad health | 2.2% | 3.8% |
| Very bad health | 0.4% | 1.3% |
Cars or vans per household
| Here | Camden | |
|---|---|---|
| 1 car or van in household | 47.9% | 30.2% |
| No cars or vans in household | 39.9% | 63.7% |
| 2 cars or vans in household | 9.4% | 5.2% |
| 3 or more cars or vans in household | 2.8% | 1% |
Source: Census 2021 (ONS), via Nomis. Percentages of usual residents or households, as recorded in March 2021.
Figures cover the surrounding neighbourhood (Lower Layer Super Output Area, about 1,500 residents). Full demographics of Camden.
Planning and heritage near Willoughby Road
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Planning applications near Willoughby Road
Recent planning applications around Willoughby Road from the council's planning register. Choose how far to look:
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What's my home worth?
Get an instant estimate from what you paid and how prices in Camden have moved since.
Council tax here
Camden Band D is £2,208 a year (Band A £1,472). See every band.
Estate agents near Willoughby Road
- Property Divas 0.1 mi
- TK International Property Consultants 0.2 mi
- Benham & Reeves 0.2 mi
- Goldschmidt & Howland 0.2 mi
- Whitestone Estates 0.2 mi
Agent locations © OpenStreetMap contributors. More local agents
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Nearby streets in NW3
- Finchley Road£715k
- Kidderpore Avenue£1.13m
- Haverstock Hill£662k
- Belsize Park Gardens£997k
- Fellows Road£892k
- Fitzjohns Avenue£1.35m
- Belsize Grove£613k
- King Henrys Road£2.16m
- Eton Avenue£1.65m
- Lawn Road£510k
- Belsize Avenue£808k
- Belsize Park£1.44m